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Alberto Costa: Empreendedorismo e Moda

Hoje estamos acompanhados por Alberto Costa, vice-presidente da Câmara Municipal de Santo Tirso, que gentilmente responde às nossas perguntas.

Qual a importância de Aych para os jovens da Câmara Municipal de Santo Tirso?

A crise económica de 2008 provocou um brutal aumento do número de desempregados na Europa, superando, atualmente, os 25 milhões de pessoas. O empreendedorismo representa, de forma transversal em termos europeus, uma das respostas mais eficazes a esta realidade. É, hoje, universalmente aceite que a Europa precisa de mais empreendedores para retomar o crescimento e níveis elevados de emprego.

No Município de Santo Tirso, o empreendedorismo constitui uma área prioritária na promoção do emprego jovem e qualificado. A Incubadora de Moda e Design da Fábrica de Santo Thyrso constitui uma referência regional e um equipamento único para a promoção e crescimento de projetos na área da moda, do design e das demais indústrias criativas. Através do projeto AYCH, a Câmara Municipal de Santo Tirso vê uma excelente oportunidade para encorajar os jovens a desenvolver as suas competências empreendedoras, através de um modelo de empreendedorismo que visa a conexão de hubs no espaço atlântico em torno do setor criativo.

Os jovens que participem no projeto AYCH são apoiados pela Câmara Municipal de Santo Tirso, através do INVEST Santo Tirso e de um conjunto de instrumentos que lhes permitirão transformar as suas ideias em projetos e ações que potenciem as suas competências e, consequentemente, a possibilidade de desenvolverem uma carreira no setor criativo.

Mais se acrescenta que a Estratégia de Especialização Inteligente da Região Norte – RIS 3 Norte, apresenta a “Cultura, Criação e Moda”, como como um domínio prioritário de atuação, que genericamente consiste na exploração do potencial das indústrias criativas (sobretudo nas áreas de design), de novos materiais e de tecnologias de produção inovadoras, na criação de novas vantagens competitivas em setores com uma forte componente de design (design based consumer goods), nomeadamente o têxtil e vestuário, calçado, acessórios, mobiliário, joalharia, etc.

O AYCH é, indubitavelmente, um projeto estratégico para Santo Tirso, dado ir claramente ao encontro deste domínio de atuação e contribuir igualmente para as prioridades de desenvolvimento, ao nível do emprego e do empreendedorismo, da Câmara Municipal de Santo Tirso.

Santo Tirso especializou-se na sua incubadora de Moda, como pode influenciar o resto das incubadoras, sendo tão criativo?

O setor têxtil e da moda é identificado como estratégico no âmbito da politica de desenvolvimento do nosso território. A atuação da Incubadora de Moda e Design (IMOD) e do Centro de Empresas e Inovação (CEI) do HUB Fábrica de Santo Thyrso será reforçada com o projeto AYCH, que apoiará e acolherá projetos de empreendedorismo associados ao Cluster da Moda e Indústrias Criativas.

O Hub “Fábrica Santo Thyrso”, ao representar para o projeto AYCH um importante polo da Moda, Atividades e Indústrias Culturais e Criativas, dará importantes contributos para a potenciação do Empreendedorismo Jovem e Criativo.

Este Pólo da Moda e de Atividades e Indústrias Culturais e Criativas na Fábrica Santo Thyrso apresenta importantes valências para o projeto AYCH. Conta com uma Nave Cultural e Industrial, espaço para eventos e iniciativas culturais, um Centro de Empresas e Inovação, espaço de acolhimento empresarial focado na tecnologia, com sinergias importantes na fileira da Moda, uma Incubadora de Moda e Design, espaço de incubação de projetos criativos e um Centro Interpretativo da Indústria Têxtil do Vale do Ave, núcleo de memória da fábrica.

A IMOD dispõe de um Fab Lab de Moda & Design, altamente inovador, constituído por um Laboratório de Confeção, um Laboratório de Design e Modelação em CAD CAM e um Laboratório de Estamparia Convencional, que está ao dispor dos jovens, não só de Santo Tirso e território de proximidade, mas de todo o espaço atlântico, quer no âmbito das residências de incubação, quer no âmbito do apoio a programa de estágios do projeto AYCH.

De ressalvar, também, a importância da rede de Stakeholders que é colocada ao dispor do projeto AYCH, e que inclui parceiros como o MODATEX – Centro de Formação Profissional da Indústria Têxtil, Vestuário, Confeção e Lanifícios, a Universidade do Minho, o P. Porto –  Instituto Politécnico do Porto, entre outros, cuja atuação concertada com a Câmara Municipal de Santo Tirso é fundamental para o sucesso e criatividade do projeto AYCH.

Para este ano de 2019, quais são os objetivos da Câmara Municipal de Santo Tirso para a Aych? O que você quer fazer?

Para dar continuidade ao sucesso do trabalho desenvolvido em 2018 no âmbito do projeto AYCH –  Atlantic Youth Creative Hubs, o ano 2019 será decisivo para a Câmara Municipal de Santo Tirso, através do INVEST Santo Tirso, implementar a estratégia AYCH de suporte ao desenvolvimento de oportunidades de negócio e de criação de emprego no setor criativo. Esta estratégia terá como foco dois eixos de atuação, que correspondem ao Programa de Incubação e ao Programa de Estágios.

É ambição da Câmara Municipal de Santo Tirso, através do INVEST Santo Tirso, incubar, em 2019, 20 jovens empreendedores e apoiar o desenvolvimento de 20 projetos no domínio da moda e/ou indústrias criativas. Este eixo e foco estratégico de atuação para 2019 não descura a participação noutras atividades do projeto como os planos de capitalização com os stakeholders, a dinamização dos workshops KET “Key Enabling Techologies”, a participação no Creative Jam em Jigón (Espanha), e o apoio à criação da política de conexão de hubs AYCH no espaço atlântico, através da rede de experts, entre outros.

QUESTIONS: MADELEINE AU

Aujourd’hui, Madeleine Au nous parle, elle est responsable du service emploi insertion économique de la métropole de Brest, qui a gentiment répondu à nos questions.

Pouvez-vous me dire ce qu’est la métropole de Brest ?

Brest métropole est la 2ème métropole de Bretagne. Elle compte 215 000 habitants et rayonne sur un bassin d’emploi de 400 000 habitants.

  • Capitale européenne des sciences et technologies de la mer : 60% de la recherche française et 1er pôle de compétitivité à vocation mondiale « Mer Bretagne Atlantique »
  • Activités maritimes militaires et civiles : près de 25 000 emplois industriels liés à la mer, 1er port français d’entretien de la flotte militaire et de réparation navale civile
  • Technologies de l’Information et de la Communication : 25 000 emplois, 1er pôle de compétitivité à vocation mondiale « Image & Réseaux »
  • Enseignement supérieur : 24 000 étudiants, 1 Université, 8 grandes écoles d’ingénieurs, de management dont l’Ecole Européenne Supérieur d’Art de Bretagne

Comment les jeunes de Brest peuvent bénéficier du programme AYCH ?

Le territoire de Brest dispose d’un tissu dense de partenaires très impliqués dans la formation et l’insertion professionnelle des jeunes : Université, grandes écoles, organismes d’insertion sociale et professionnelle des jeunes, acteurs des quartiers de la Ville de Brest, … S’appuyant sur ce réseau, Brest métropole organise des rencontres collectives et individuelles pour promouvoir les actions  proposées par les acteurs brestois du programme AYCH.

Ce réseau de partenaires est un relais indispensable pour diffuser l’information en direction des publics de moins de 30 ans.

Ce travail en réseau permet de toucher un public venant de différents horizons, la diversité des profils faisant la richesse des échanges entre le public et des projets développés.

Que voudriez-vous que les jeunes de Brest se rappellent de AYCH dans quelques années ?

L’objectif est que le projet AYCH aide les jeunes à concrétiser leur projet de développement en leur apportant des contenus, des méthodes de travail et des contacts utiles pour lancer leur activité.

Pour ceux qui ont eu l’opportunité de participer aux creative jam ou aux résidences dans les pays européens partenaires, l’important est que ces expériences leur apportent une ouverture d’esprit, la découverte d’une autre culture et des pratiques différentes et pourquoi pas, des contacts pour leur projet.

Comment Brest métropole met en œuvre le projet AYCH sous l’angle de la jeunesse, du chômage, des nouvelles technologies, de la formation …

Grâce à la mobilisation des partenaires intervenant dans des champs de compétences complémentaires, Brest métropole conjugue le projet AYCH au pluriel.

L’implication dès le début du projet de la Mission locale pour l’insertion socio-professionnelle des jeunes, de l’Université via son fablab UBO Open Factory, de l’Ecole européenne supérieure des Arts de Bretagne et du Technopôle Brest Iroise, constitue un marqueur garant de la diversité des publics ciblés, pouvant bénéficier de compétences croisées au service d’un domaine d’activité prometteur pour le territoire.

Brest métropole en tant que partenaire du projet AYCH, œuvre à élargir la participation d’autres structures expertes, à même d’apporter des compétences complémentaires et nécessaires à la réussite des projets du public.

QUESTIONS: ELIZABETH ZAHOUI

Eli is the AYCH Project Coordinator at Plymouth College of Art, today she is with us to answer some questions.

PCA was amongst the first AYCH Hubs to launch the Incubation Programme. How do you see from your perspective the evolution of the young people who work with you?

That’s right, we launched the first cohort of our 9-month Incubation Programme with the mission to help young people from all backgrounds to take their idea to life. We selected 9 participants coming from Plymouth with various backgrounds. They had different and impactful projects ideas around upcycling old clothes, designing a restorative space for ill people, developing an AI software for retailers, publishing a cookbook, becoming a creative activist YouTuber, launching a sustainable fashion brand, etc.

I find it fascinating to mentor these young creatives and follow their progress in shaping their projects. What I’ve noticed throughout the Incubation Programme was their level of confidence and the skills they develop. They realised they had talent and potential to do something great, and as they learned new enterprise skills to frame and pitch their work, they build up confidence.

And because we always work in non-formal settings, the participants felt at ease to express their fear and challenges in front of the group, which takes courage but it led to lots of knowledge sharing and collaboration.

We now have a group of trained young entrepreneurs who help each other, after 3 months of weekly sessions, some of them are already close to launch their product to market or set-up their new business, it’s very impressive. Next steps for them are to test and develop their product and business in another AYCH Hub through the International Residencies where they will benefit from specific expertise and will connect with other like minded creatives, such a great opportunity for them, I’m really looking forward to following their adventures!

Eli, as a young woman: what would you say to girls like you who want to start their career and do not dare?

TOP TIPS:

  1. Be proactive, ambitious and only apply for positions that truly appeal to you!
  2. Mobility helps a lot because it takes you out of your comfort zone and that’s when you learn and become more confident
  3. Don’t hesitate to travel, even for a job interview, that’s an investment but it shows courage, agility and motivation
  4. Be patient, it takes time to find a great job

Nowadays, there are so many opportunities to gain experience, travel and learn skills (AYCH being part of them now). I was born and raised in a working class family in a small town in Brittany, France. Thanks to the great number of educational programmes, I have managed to study in Rennes and Montpellier, France but also in Finland (Erasmus). I was then selected to work in Greece (internship) and in the USA as part of my Masters. Then I worked in Paris (internship) a few months and I’m now working in the UK.

Today I’m 25 years old, I have almost reimbursed my student loan, but what’s most important is the experience I have in project management and cross-cultural communication and all the great people I met and places I discovered on my journey. I’m now working for young people in an inspiring place (plymouth city and the art college) and I’m seeing all those great projects and initiatives for a more sustainable future, I could not ask for a better job!

What do you think Aych offers that does not offer another project, or another educational program?

AYCH offers so many free opportunities for all young people. It’s a unique and visionary programme because it’s non-formal (cool, creative, innovative) and it adapts to your needs while focusing on what will be needed in the future (digital skills, sustainability focus, self employment, collaboration, creativity, etc).

You can learn skills in problem-solving with the design thinking approach but also digital, creative and enterprise skills. You can also develop a project, product, business with the help of experts and you also get to travel and meet like-minded young people across the Atlantic Area. You meet people and you get to think out of the box. You get lots of support on your personal and professional journey and you also get to use plenty of equipment in the AYCH Hubs that often include FabLabs, co-working spaces, etc.

AYCH an amazing project/community to be part of!

AYCH RESIDENCIES

The aim of the AYCH residencies is to provide an immersion experience as part of the Incubator Program and the Non-formal Education Plan. The participants get the chance to benefit from the expertise available in one of the AYCH Hub to significantly develop their project, connect with experts and like minded young people and discover a new city in the Atlantic Area.

You can participate?

  • Young people aged between 16 and 30 years old.
    1. Under 18’: with permission from their legal guardians; they can do the residency if they are accompanied by a responsible person from their own hub..
    2. Over 18’: they can make the residences inside or outside their own country. 
  • Must have completed the 3 first months of the AYCH incubation programme
  • Be an AYCH ambassador or willing to become one, if not one already.
  • Be successful in the selection process put out by all partners for the Incubation and compliant with Atlantic Area Interreg requirements
  • Great opportunity for young people (YP) to travel and meet others .
  • Makes best use of the skills and specialism of hubs to support the YP’s ideas
  • Great opportunity for YP to immerse themselves in different aspects of the project and expertise. Flexibility, breadth of expertise and opportunities available to YP. Transnational nature of the activity and perspectives, and meet people from across the Atlantic Area Member States.

DATES

BELFAST: 22/07 – 9/08
BREST: 17/06 – 21/06
GRAND ANGOULEME: 08/07 – 19/07
LIVERPOOL: 12/08 – 25/08
LUGO: 01/06 – 23/06 and 14/08 – 21/08
PLYMOUTH: 24/06 – 28/06
SANTO TIRSO: 15/07 – 19/07

CONTACT

IN YOUR HUB or in welcome@aych.eu

COMPETITION

WIN an Independent Liverpool card for discounts in 100s of local independent businesses!

To enter this free prize draw… 
1. Like the AYCH Platform page
2. Like this post
3. Share this post!
😁 Easy!

AYCH Platform aims to spark entrepreneurship in young people. You can find more about AYCH Platform by visiting our website!
http://www.aych.pacificstream.info/

Ts&Cs: The competition will close at 12 noon on 22nd April, Bank Holiday Monday, and the winner announced the same day. The prize is as stated.

GIJÓN CREATIVE JAM VIDEO

Have you seen our video of the Creative Jam?. I’m sure you’ll like it!!!

“SANTO TIRSO INCLUSIVO, SUSTENTÁVEL E NA MODA” IT’S THE MOTTO FOR AYCH CREATIVE JAM

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Event takes place on January 10 and 11, at the Fábrica de Santo Thyrso

The Santo Thyrso Factory hosts the AYCH Creative Jam event on 10 and 11 January. The initiative, which is part of the Atlantic Youth Creative Hubs (AYCH) project, is a competitive challenge, along with young participants will have the opportunity to form new project ideas to interact with Santo Tirso.

The Santo Tirso City Council, through INVEST Santo Tirso, is the Portuguese representative in the European project AYCH, an international partnership whose main objective is to develop new approaches in support services for young people throughout the Atlantic Area in the creative sector, seeking to foster entrepreneurship and youth employment.

Environmental and social sustainability is also one of the priorities of the Municipality of Santo Tirso, in a perspective of the evolution of the city as a creative and inclusive territory. The AYCH project also contributes to these social challenges by stimulating the participants’ creativity and critical thinking.

As part of this international partnership, the AYCH Creative Jam will be held on 10 and 11 January. Under the theme “Holy Tirso Inclusive, Sustainable and Fashionable – Reinvents the City!”, The event is a competitive, creative and enterprising challenge, in which participants will be invited to develop new ideas and projects, aiming at creating spaces and dynamics for tourism, leisure and work, to experience and interact with Santo Tirso, as a city that is intended to be inclusive, sustainable and fashionable.

The program includes visits to iconic points of the city, workshops aimed at promoting entrepreneurship and the development of specific skills and techniques, project development sessions and the final presentation of ideas in the elevator pitch format.

The AYCH project, approved by INTERREG Espaço Atlântico, has 13 partners from Portugal, Spain, France and the United Kingdom. Focused on promoting entrepreneurship and youth employment, the program offers participants multiple initiatives to develop their skills, from international placements and incubation programs to participation in workshops and competitive challenges and entrepreneurs.

[AYCH ACTIVITIES]: April

It’s time for creative jams in Aych, do not miss any of our activities in:

– Efford
– Nantes
– Lugo

In Efford you can enjoy a creative jam if you are between 14 and 24 years old where you will create very interesting prototypes that can be great projects with the help of the Plymouth City Council professionals.

L’Ecole de Design Nantes-Atlantique has prepared for you a Creative Jam for three days in which you will undoubtedly learn a lot, if you are in Nantes or in the area cheer up.

And the Lug Open Factory has created a day of Design Thinking for you to start working on your idea, to create a new concept for a future project if you are between 16 and 30 years old.

Enjoy our activities and check our calendar.

Atlantic Youth Creative Hubs: a young European Oportunity

by Xosé L. Garza (Chair of Communication)

In the Europe of convulsions provoked by the unconsciousness of political solitude, projects such as AYCH emerge, showing that reason is on the side of those who come after our steps: young people.

A year ago the European youth was working to find solutions to problems that our old continent has, our cities, our Atlantic ocean, … creating prototypes that with imagination and creativity are surprising us very pleasantly.

From the United Kingdom we are told about applications to achieve people’s empathy, from Spain they tell us that they are prototyping so that emigration that comes to our Europe has other opportunities, and so we could list hundreds of ideas that aych is producing and that will be known in this 2019.

As usual, reality surpasses dreams, puts in its place the need and the ambition to create a new model that goes beyond the education that young people receive today. Aych is above all a creative space managed by partners from four countries where young people can develop their ideas regardless of their origin, training, ideology … Young people who come to us have clear that if they do not have training we give it, if they want to learn we accompany them, if they want to share we help them and if they want to do we are there; always with a transnational zeal that surpasses even what is imaginable.

But Aych is even an exercise in high international politics where the political decisions of some are far below what is really true; the reality of a convulsed Europe in recent times is far below the aspirations of all young people who meet in our project because the ultimate goal is to create a new Europe, and begin as in everything, by the foundations.

Atlantic Youth Creative Hubs (aych.eu) is a project co-financed by the European Regional by Development Fund through the Interreg Atlantic Space program that takes place in France, Spain, Portugal and the United Kingdom.

María Montoiro: “The Importance of Europe”

María Montoiro, of Galician origin, is a lawyer, lives in Rennes and has been working on European projects for years. She is currently the project coordinator in Atlantic Cities and develops part of her work in our project.

Why Aych can become important for the Atlantic Cities?

After 2008 economic and financial crisis, the Atlantic Cities were notably touched by this negative event, bringing its population into increasing numbers of unemployment, notably within youth. Therefore, in today’s economical context with rising youth unemployment AYCH Project allows Atlantic Cities to work closely with young people interested by the creative and cultural sector on their projects, ideas and more so as to “shape the future for an innovative economy”. In a few words, AYCH will empower youth from all backgrounds.

Atlantic Cities is all about youth and has developed its “Atlantic Futures” programme for youth. It includes various initiatives and EU projects such as AYCH. It is a perfect match with our ambitions for young people. We see it as a wonderful opportunity to create new synergies and share our values across European cities of the Atlantic Area. AYCH also serves as an indicator for Atlantic Cities to evaluate the youngsters’ needs so as to develop new ideas and initiatives to favour their future employment. Furthermore, as a transnational association, Atlantic Cities is working within the project on political capitalisation so as to give more visibility to AYCH and promote its outcomes to EU institutions and organisations.

The European cities for a “new moment”, will this affect the youth of the European countries the situation with the United Kingdom?

The situation of the United Kingdom will affect directly European youth in terms of mobility, by restricting them mobility opportunities as once the United Kingdom will be out of the European Union they didn’t be part of an open space with no borders.

Mobility opportunities in terms of studies and labour opportunities are a key element for create synergies within European youth in creative and cultural sector.

What connections can young people from European countries create through a project like Aych in the future?

Thanks to AYCH young people from various countries sharing the same interests have the opportunity to work together on new ideas but also to develop their intercultural knowledge. Once the project will be over, they can keep in touch through a network of former AYCH members which could act as a continuous platform for collaboration.

Moreover, Youth taking part in AYCH project will be in direct contact with business and organizations working in creative and cultural sector which will allow them to keep close ties afterwards. It will be very good for those looking for an internship or wanting to develop their own business in the future.