This summer will be full of innovative activities in the scope of the Atlantic Youth Creative Hubs Project.
From the month of July till the beginning of October several and varied activities and events will be performed by our partner Vida Láctea in order to improve the entrepreneurship, knowledge and skills of our young people. New technologies as well as social and enviromental elements will be a key element on the AYCH Summer.
Do not hesitate to contact Vida Láctea’s hub Coworking Lug2 or our social media for further info!
This summer will be full of innovative activities in the scope of the Atlantic Youth Creative Hubs Project.
by Luise Honey - AYCH ambassador
The UK officially went into lockdown in March and for the last three months I have been spending my time catching up with personal projects, making PPE for those in need and continuing to work in my role as a digital content creator and ecommerce copywriter from home. I am very fortunate to have a garden and to live with my family so I haven’t felt too isolated, but I have found the need to have a schedule very important as one day can easily blend into the next!
After seeing that my friend Ali Goodman (owner of a Cornwall based crafted accessories company called Francli) was helping to make laundry bags and scrubs for NHS workers in partnership with Cornwall Scrubs I offered my skills and was kindly given sewing instructions and complimentary fabrics donated by Finisterre, a local surf company I used to work for that specialises in sustainable outdoor goods. In addition to this, I have been making face masks for friends and family to ensure we are all as protected as possible from the virus and are helping to prevent further spread when we leave our homes. Following this, I was asked to put together a video for The Guardian which highlighted the collective effort of those living in Plymouth and the South West who were all lending their skills towards helping others during the pandemic. You can see what I have been up to in the video above, or read the full article here.
[image courtesy of Francli Craftwear / James Bannister Photography]
Additionally, myself and two friends have been managing bi-weekly digital creative residencies that we have set up through a collective called Plaay Studios, which is operated between London, Bristol and Devon. We encourage play and creativity through making and have had wonderful feedback so far from people who have completed our projects and expressed how it has given them a much needed boost during a difficult time. We’re currently taking submissions for Project 2 and everyone is welcome to join! Find us at @plaay_studio.
[images courtesy of @plaay_studio]
Whilst this has been an unexpected challenge of a lifetime for many, I think Covid-19 has presented us with a great opportunity to reshape how we operate within society and how we communicate with one another, as well as ourselves. I feel the pandemic has pulled us together in a way that may not have happened naturally and has forced us to rethink what we truly need in day to day life, what brings joy and if we have had a lot of free time – an opportunity to slow down and see where our mind goes.
My tips for lockdown:
- Music: Take some time to put together some personal playlists that can help to uplift or calm you, sometimes having a good shake out or hearing a song you love can do a lot of good.
- Online Tutorials & Resources: A really good thing to come out of the world going into lockdown is the abundance of online resources that have been made available, often for free. Whether you want to learn how to dance, sew, browse a museum in another country,read a new book…there are so many available right now.
- Spend Time In Nature: As lockdown rules are slowly beginning to ease, if you haven’t been able to already take some time to walk in nature, being mindful of the smells, sounds and textures you see to create a walking meditation experience which can help to ground you from any overwhelming thoughts. Of course respect social distancing rules whilst doing so!
- Movement: Whilst Netflix and movie binges are good fun, your body could be in need of a good stretch which will also help to boost your mood if you’re feeling flat. Youtube has endless workouts available all free and sometimes just twenty minutes is all you need.
- Speak To Friends & Family: The pandemic is affecting everybody and now is an important time to ensure we are checking up each other to ensure we are all doing ok. Thankfully the internet allows us to do this easily and throughout the day, but a nice switch up from a screen could be to start a letter exchange or instead of texting having a phone call with a relative or a friend, hearing someone else’s voice is a great change from reading messages on a screen too.
- Join the AYCH community: Every two weeks, we are now having online meet-ups with ambassadors and partners of the project from all over Europe to keep in touch, collaborate and help each other.
BeWell is a project developed in the frame of the Campus Terra of the Universidade de Santiago de Compostela, in collaboration with the partner of the Atlantic Youth Creative Hubs Project in Lugo, Vida Láctea, SLU.
After 20 years of research, BeWell services reach the agri-food sector through its innovative animal welfare evaluation system. With up to 72 aspects evaluated, it is facing a unique system for its monitoring of environmental variables and its measurement of animal activity with infrared sensors. The system combines the advantages of environment-based protocols and those based on the animal’s response to that environment.
Using this protocol, advice is offered to intensive livestock farms, with the ultimate aim of improving their productive and economic efficiency on the principles of animal comfort.
BeWell customers who comply with the protocol can access the animal welfare + seal, developed by the promoter team at USC, guaranteeing strict animal welfare standards. In addition, interaction with the consumer is promoted through a QR code that provides information on animal welfare at each stage of the production process.
BeWell services are grouped into 3 strategic lines:
- Advice – in the advisory area, offers support to livestock farms to improve both the air quality parameters of the accommodation and animal welfare. On the other hand, we carry out part of our activity in the field of animal welfare certification, both through a USC brand of guarantee that will soon be released, and with preparatory work to obtain other recognized brands. All these works are based on the in situ measurement of a multitude of indicators on farms and backed by a deep scientific-practical knowledge.
- Disclosure – in the dissemination part, offers both individual and collective training in the topics in which we are specialized, the management of the environment on farms and animal welfare.
- • R&D – design and installation of experimental tests for scientific purposes in:
- Monitoring, modelling and control of environmental, animal and productive variables in livestock farms.
- Measurement of concentration and emission of GHG gases and other harmful gases such as NH3 from livestock activity.
- Animal welfare.
- renowable energies sustainability and energy efficiency in rural areas.
by Camille Mansuy - AYCH ambassador
With 100 billion of clothes produced per year, fashion in 2020, is the second most polluting industry in the world. The rising of ‘fast Fashion’ during the last decade has led to double the amount of clothes produced between 2000 and 2014 and more often than not, the designs only respond to the trend of one season and that will not be worn again the following year. As a result, 4 million tonnes of textiles goes to the « trash » every year and for the majority directly into landfill…Whilst the production process of clothes is often questioned, the recycling process cannot be ignored. And if we could simply produce new from old? That is what upcycling offers.
From middle range to luxury brands, upcycling has become increasingly more popular and was recently seen on catwalks during 2020 Fashion week. So, what is exactly upcycling? « Also known as creative reuse, upcycling is the process of transforming by-products, waste materials useless, or unwanted products into new materials or products of better quality and environmental value » (source: Wikipedia 15/06/2020). Transposed to the fashion industry, upcycling is the possibility to give a second life to clothes or fabrics that have already lived.
Why is upcycling interesting? Of course it is beneficial to reuse existing and deadstock fabrics to produce new clothes and accessories in support of reducing the amount of waste produced by the fashion industry. But in addition to this, the process of reusing also reduces the amount of water and chemicals used within manufacturing which are particularly harmful for the environment. However, upcycling also has a deeper meaning. It is built on rethinking the whole production process, from the birth to death of the product in order to create a virtuous circle: the circular economy. By building partnerships through sourcing fabrics and selecting certain factories led by individuals and groups who all share the same vision to build a long-term project that positively contributes to the environment and economy, we can develop a more positive outlook for the future.
But more than this, it enables brands to get out of standardisation and propose unique piece or only small collections. It replaces the fabrics at the core of the process, resulting it more soul by conveying a past story and creativity through a second life. Upcycling is the way to rediscover the real sense of fashion design and the real use of the clothes. Upcycling is a process that can be adopted by everyone and not only by brands. Custom an old shirt with simple embroideries, take an old jean and make a bag with it. It is easy, not necessarily expensive. A little change for a bigger change.
Some examples of brands that take part into upcycling: Les Récupérables, Patagonia, Hermès (Petit h), Asos
 www.novethic.fr « Les 10 chiffres chocs du gaspillage vestimentaire à avoir en tête avant de faire les soldes » 08/01/2019 (https://www.novethic.fr/actualite/social/consommation/isr-rse/infographie-les-10-chiffres-chocs-du-gaspillage-vestimentaire-a-avoir-en-tete-avant-de-faire-les-soldes-146769.html)
 “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends” (source: google).
[The Butterfly Diagram (Ellen Mac Arthur Foundation, 2015: https://www.ellenmacarthurfoundation.org/assets/downloads/TCE_Ellen-MacArthur-Foundation_9-Dec-2015.pdf ]
by Louise Honey - AYCH ambassador
My name is Louise Honey, I am based in Plymouth, Devon, UK and currently work as a digital content creator and ecommerce copywriter which I do alongside self-directed study within sustainable and circular design. I have a natural interest in design with a focus on apparel and studied Fashion & Textiles at PCA before obtaining a BA (Hons) degree in Performance Sportswear Design at Falmouth University, Cornwall. Since graduating I have worked as part of the fashion and lifestyle industry within numerous roles that have given me a well-rounded perspective on the entire design to consumer process, including research, construction, marketing, styling and customer service.
Although not a new concept, for the last few years the term ‘sustainability’ has become more trendy and talked about than ever before. Thanks to social media now allowing customers to directly ask brands questions such as ‘Who Made My Clothes?’ for the annual Fashion Revolution Week, where they have sourced their fabrics and how their packaging can be recycled, the power is now in the consumer’s hands. It is essential for us to ask the right questions and to push for better working conditions, equality within workplaces, quality finishes that increase longevity and less manufacturing waste for the sake of both our planet. However, it is not just about reconsidering the structure of new products that fall under the sustainable category, we also need to better appreciate what we already own and to acknowledge how we can bring a little TLC to our belongings, whether it is by fixing what is broken, adding custom elements or passing items onto a friend if the fit or style no longer suits. It is easy to feel overwhelmed with what is available to us now, both on our highstreets and online, but there is power to be found in the idea that with every purchase you make, you are deciding what sort of future you wish to support.
It is estimated that by 2030 when the population is set to hit 8.5 billion, if we don’t change our spending habits we will buy 63 percent more fashion with a total of 102 million tons per year… that’s around 500 billion t-shirts! (1). For years fashion has used trends to guide customers and seasonal schedules, and typically since home-sewn garment culture has become less popular, there has always been two key releases per year for spring/summer and autumn/winter. However, since cheap labour became commonplace through the invention of fast fashion and overseas production in the 1980’s, this number has risen to now being between thirty to forty ‘drops’ (collections of clothing) per year from selected high street stores. This is all well if each item is worn and appreciated but unfortunately it is said that an average American throws away 80 pounds of used clothing per year, with only 2.62 million tons recycled and a whopping 10.46 million tons sent to landfill (2). It is not only the item itself that causes so much waste either, the initial manufacturing process requires enormous levels of water and energy to produce single items and it is a system that cannot be sustained for much longer. Another issue we face is the use of synthetic fabrics such as spandex, nylon and polyester which can be practical, stretchy and highly customisable but unfortunately when washed encourage microfibres into our waste streams which continue to the ocean at a scale that is unidentifiable to the human eye, but negatively impacts marine life. What is coming to light during the global pandemic is a change in how designers present their collections and a movement into fashion weeks being viewed online, therefore reducing conventional ‘seasons’ that will allow slower and more considered creativity and a push for shorter, more local supply chains.
[Microscopic views of microfibers. Photos: Bren School of Environmental Science and Management at UCSB. via Patagonia: https://www.patagonia.com/stories/what-do-we-know-about-tiny-plastic-fibers-in-the-ocean/story-30357.html]
With many of us realising that we cannot continue to manufacture and consume at the rate we currently are if we wish to have a healthy planet in the future, there has been a surge in popularity for slow fashion and a ‘buy less but better’ attitude. As the demand for sustainable products continues to rise, the issue that many manufacturers and consumers are finding is price. The cost of organically grown fabrics is still much higher than conventional and an eco-conscious lifestyle is often seen as a luxury limited to those who are able to afford it… but I think there are many different approaches that do not require lots of money such as browsing charity shops, swapping clothes with friends, using rental services such as Plymouth based Dressbox and using second-hand vintage and resale stores. If we each reassess our own habits and make space for a deeper appreciation for what we own, we may find that feel more satisfaction with less in the long run.
[Leather alternatives made from pinapple skin via Haeckels https://haeckels.co.uk/journal/leather-alternatives/]
I think what is most exciting about the push towards improving the global supply chain is the experimental approach many creatives are having to design and the level of innovation that is coming out of a necessary change. Whether it is sewing collectives that are teaching different generations how to darn and patch their favourite items so they can be continued to wear, 3D modelling and on-demand manufacture that cancels out waste or bio-designers that see the use in food scraps and how alternative materials used in fashion could also help reduce issues within other systems such as agriculture; sustainability isn’t just limited to one area, it concerns all that we do.
There is so much information available online, via podcasts and books on the topic it can sometimes feel hard to navigate, so I have put together my top recommendations for how you can learn more about sustainable fashion and design.
- Ask questions. Would you like to know more about where your favourite brand produces it’s designs? Use social media to ask them to tell you more or research into others who may have already done so. Many companies are ‘greenwashing’ which means they appear more sustainable than they are, so it is always worth asking.
- Think about what you want to express. What we wear and how we adorn our personal spaces is a direct reflection of ourselves and an expression of what we believe in, our interests and a way we can communicate without words. Maybe you want to say that your friend made your jacket or it is just as unique as you are. By choosing independent brands or by attending second-hand markets, there is no saying what shiny gems you might find and chances are there won’t be many others like it.
- Reconnect with nature. Play around with how flowers and natural fauna can change the colour of fabrics. If your favourite t-shirt could do with some excitement, why not try not to try a simple tie dye technique using turmeric powder, tea leaves or beetroot. Australian based brand Tinta have put together a beginners guide to natural dying and on their blog you’ll find a great film shot in Japan about the history of the colours you can achieve using natural materials. https://studiotinta.com.au/blogs/journal/in-search-of-forgotten-colours-sachio-yoshioka-and-the-art-of-natural-dyeing. A favourite of mine, California based Older Brother solely uses natural dyes and demonstrates what a wonderful finish you can get from non-toxic chemicals.
- Learn how to repair. Search on youtube different stitch techniques or how to darn knitwear. Patagonia has some quick fix guides or check out my friend Molly who has been teaching online Japanese Sashiko repair workshops during quarantine.
- Organise swap parties or sign up to a clothing rental service. Need a special dress for an event, outfit for an interview or just feel like trying a new look? There are alternatives to buying brand new items which will save you money and encourage pieces to be worn more than once. Why not organise a clothes swap with your friends who also want to refresh their wardrobes or look into rental services such as Plymouth based Dressbox which allows you to borrow multiple items at the one time, letting you wear new pieces without the commitment of owning them.
(1.) Thomas. D, 2019, Fashionopolis, CPI Group (UK) Ltd, Croydon.
(2.) The Balance Small Business https://www.thebalancesmb.com/textile-recycling-facts-and-figures-2878122
se Honey - AYCH ambassador
por Anna Szlendak
Hoy estamos hablando con Antoni Luís Ferreira, un experto de Aych en Modelado de Negocios de Portugal.
Antonio, eres un entrenador de negocios, ¿cómo funciona?
Bueno, hago varias cosas, soy entrenador de negocios, soy asesor de negocios. Trabajo así como diseñador de productos en varias áreas, me refiero no sólo en los negocios, sino también en la cultura, la innovación social, el turismo, el desarrollo territorial y así sucesivamente.
Uno de sus proyectos es Verde Novo.
Bueno, en realidad es una pequeña empresa. Trabajo en dos pequeñas empresas, una más orientada al negocio y ésta, Verde Novo está más enfocada en el área del turismo, la cultura, la innovación social y el desarrollo territorial. Tratamos de crear un valor, pero no sólo económico, sino también cultural y ambiental. Tenemos un enfoque sistémico hacia los territorios y sectores y lo que hacemos, desarrollamos planes estratégicos, trabajamos también como consultores en esas áreas, ayudamos a concebir y planificar proyectos. También organizamos eventos, publicamos libros. Hacemos muchas cosas, según lo que nuestros clientes quieran, pero también desarrollamos una gran cantidad de proyectos por nosotros mismos. A veces tratamos de implementarlos, a veces buscamos socios que nos ayuden a hacerlo.
¿Qué opina de la cooperación internacional?
Creo que es muy importante, he estado trabajando en algunos proyectos que están relacionados con ese tipo de dinámica.
¿Qué hay de su cooperación con AYCH?
Fui entrenador en la primera fase del proyecto en Santo Tirso. Sobre todo estaba entrenando proyectos de emprendedores. No conozco todo el proyecto, trabajé sólo en parte de él, pero por mi experiencia puedo decir que tiene una buena metodología. Es ideal para los jóvenes emprendedores tener la oportunidad de cooperar e interactuar con otros empresarios de otros países. Creo que a veces no es fácil encontrar muchos emprendedores con el perfil adecuado para beneficiarse de todo lo posible del proyecto. Desearía que más jóvenes tuvieran la oportunidad de conocer el proyecto. También participaré en Creative Jam en Santo Tirso, cuando tendrá lugar en otoño.
Entonces, ¿cómo es el proceso de coaching?
Estamos disponibles para ayudar a todos los proyectos que fueron seleccionados, es como 17 o 18 proyectos. Contamos con un equipo de entrenadores y estamos ayudando de manera muy flexible. Una parte de eso tenemos alrededor de 5 talleres en áreas específicas, como teaming, modelado de negocios, finanzas y marketing. También hemos programado sesiones de coaching para cada proyecto y si alguna de ellas necesita un consejo siempre puede contactar con nosotros.
by Anna Szlendak
Today we are talking with Antoni Luís Ferreira, an Aych expert in Business Modeling from Portugal.
Antonio, you are a business coach, how does it work?
Well, I do various things, I am a business coach, I am a business advisor. I work as well as a product designer in several areas, I mean not only in business, but also in culture, social innovation, tourism, territorial development and so on.
One of your projects is Verde Novo.
Well, actually it is a small company. I work in two small companies, one is more business oriented and this one, Verde Novo is more focused in the area of tourism, culture, social innovation and territorial development. We try to create a value, but not only economical but also cultural and environmental one. We have like systemic approach to territories and sectors and what we do, we develop strategic plans, we work also as consultants in those areas, we help to conceive and plan projects. We also organize events, publish books. We do a lot of things, according to what our customers want, but also we develop a lot of projects by ourselves. Sometimes we try to implement them, sometimes we look for partners who would help us to do that.
What do you think about international cooperation?
I think it is very important, I´ve been working in some projects that are related with that kind of dynamics.
What about your cooperation with AYCH?
I was a coach in the first phase of the project in Santo Tirso. Mostly I was coaching entrepreneurs’ projects. I don´t know the entire project, I worked only in part of it, but from my experience I can say it has a good methodology. It is great for young entrepreneurs to have a chance to cooperate and interact with other entrepreneurs from other countries. I think that sometimes it is not easy to find a lot of entrepreneurs with right profile to benefit from all what is possible from the project. I wish more young people have a chance to get to know the project. I will take part in Creative Jam in Santo Tirso as well, when it will take place in autumn.
So, how does coaching process look like?
We are available to help to all projects that were selected, it´s like 17 or 18 projects. We have a team of coaches and we are helping in very flexible way. A part of that we have around 5 workshops in specific areas, like teaming, business modelling, finance and marketing. We have also scheduled coaching sessions for each project and if any of them needs an advice they can always contact us.
by Anna Szlendak
Today we are talking with Luc, an AYCH Ambassador in Korea.
Hi Luc, can you tell us a little about yourself?
I graduated 4 years ago in both urban planning and European project management within the university of Lille. This education gave me a good knowledge of EU communication rules, institutions and policies and I looked forward to start working in European cooperation. But a professional opportunity made me start my career in the managing of an eco renovation platform promoting energy efficiency in buildings. Even if this experience was really interesting, I always wanted to go back to my original study and volunteering for AYCH Interreg project was the good opportunity to do this and I have to say that it has greatly exceeded my expectations.
How did you discover AYCH?
I was looking for a mission abroad, especially in Spain, so I first found out about the project through the Interreg Volunteer Youth programme. It gave the opportunity to be enrolled in a 6 months volunteer mission in the AYCH project at Vida Lactea.
Why should exist programmes like AYCH?
I think it is a new way to see education and propose something complementary. To better find a job or to create your own business, you also need to have soft skills that are easier to develop in such programmes like AYCH
What opportunities does AYCH offers in your opinion to young people?
It offers the opportunity to learn and create at the same thing without the risk or fear to lose (like money). It is also a good way to gain self esteem.
What did it give to you?
Among the fact that this experience was the best way to learn or practice new languages, it was also a good way to improve my skill like team work and communication skills, that is to say, be able to explain my ideas and try to sense or understand how others feel, based on what they are saying or by their body language. It was particularly true during the transnational activities with the other European partners, where diplomacy and mutual understanding were the key of everything.
What are your current plans? Can you tell me a little about your future ideas?
AYCH has been a strong asset for boosting my career. Thanks to AYCH, I found a job in School of architecture as a manager of the international affairs, and thanks to this I then get a job at the French embassy in Korea. It is a 2 years contract, so now I’m focusing on that job and I will think in two years.
by Anna Szlendak
Today we are talking with João Sebastião Ataíde Goulão, an AYCH ambassador in Santo Tirso.
How did you discover AYCH?
Santo Tirso asked us to be a part of the project, because we are a few of people in Portugal doing circle economy and design in the same time. It was a pleasant suprise to work for the project. We´ve been invited, me and my team to be a part of jury of Hackathon of circular economies. So we´ve been mixed in all of that kind of activities. For us it makes sence to be a part of AYCH.
So, why did you become an AYCH ambassador?
The everyday world expands in knowledge but the distance between each of us shrinks. It is important to build good relationships between the various creative tribes across Europe. With the increasing mastery of digital tools, it becomes essential to add people capable of developing critical mass for new visions with social, artistic and creative effects. I would like to be a part of this moment in history and collaborate with this network of expectant and creative people.
What are you doing in your professional life?
I started working as an architect , after that i went to Rome to study environmental architecture. From then I started to do a project with friends, it´s called FLOWCO. It´s a project of design with use of recycling materials. We still are developing the project. It started as an start-up and now we are a company working with a lot of creative people. We established our network that goes from thinkers, at universities and institutes, to major industrial factories.
How does it fit into circular economy?
We try to apply the latest methods of design thinking to produce new products from waste. We also try to communicate to people about environmental awareness. We decided to go where the people are and there are a lot of them in music festivals, so we started to work with main music festivals in Portugal. We design equipment, furniture, we can say for those festivals, so when people are using these they can think about what was the concept and connect them with social sustainability. We created small brand called GOMA and it is dedicated just to created materials. With that we try to establish a new ecological and sustainable way of working and creating in construction business. World is now in this point when people start to understand that using recycling materials instead of traditional ones add a value to the product.
by Anna Szlendak (Aych Communication Team)
Hello, my young creative friend with a head full of ideas. If someone will guide you, one day those ideas can change the world. Don´t you know where to look? Let me take you to the world of incubation of AYCH, specifically to our Spanish partner – Lug Open Factory.
Everything starts with contacting young people, give them a space where they can freely express their ideas. For that purpose Lug Open Factory decided to create 4 Hubs: Lug, Ferrol, USC (with Santiago University) and Monterrei. In that first phase we use Bright Mirror tool, an ice-breaker game created by EDNA, to build a real team which can work together. It´s really important to listen to young people, to get know them, their ideas and the possibilities they have. Profiles of young people vary a lot and depends of the Hub. Hub Lug has the sharpest structure, because all participants are connected with entertainment world and have already some projects and ideas defined. In Hub Ferrol there are people who are from out of Spain, some of them have clear concepts, others not. In USC they have very clear picture of what they want to do, they just need methodologies, mostly to energise their ideas. The last one, Monterrei is the most inconstant and it needed to start from zero, so from the moment of creating an idea. An incubation process starts with a Youth Session, where young people work in teams on developing their ideas using informal education methodology.
The next step serves to analyse needs of participants and it´s made through AYCH Quest, a game created by L’Ecole de Design Nantes-Atlantique. Young people with that game create an ideal path of their incubation. They create also avatars, who will be their companions during this adventure.
Often, young people don´t have very precise ideas, then the next step, Design Thinking is dedicated to help them find and structure them. Trying to find solutions to a particular problem and using their skills and imagination impact so positively in their incubation process. It helps them also find their own idea to develop. It starts with brainstorming and clearing out topics and ideas. Then they identify potential users of their solution, what problems those users have and how we can approach them. Later they create a technical diagram of a global vision of our prototype. The next step serves to validate those ideas.
When the idea is already clarified, what young people needs is an analysis of reality. That means that we analyse possibilities of the prototype, sector in which we focus and our zone of influence. It helps to clarify needs that young people have to develop those ideas, e.g. education, contact with experts, participation in concrete events, etc.
One of the most important parts of whole incubation process is not only work on the idea, but also to know how to build a network of contacts and establish a work network between young people. Other needed step is to make a research about market, means to find possibilities to make our idea different and more attractive of what already the market offers.
When idea is clear and we have everything ready, there is a moment to go deeper in developing our prototypes. We start to create a name of our company and our own brand, which means creating logotypes, colours which identify our company, etc. With experts help young people discover also the world of digital marketing and learn how to move in it. If an idea requires, we help them also discover possible sales channels. They also have classes with an expert about the art of negotiation and sales, which help them in contacts with clients and with future projects.
Comes the moment to present prototypes to potential investors. In this phase young people work on presentation, create a video, visit cards and posters presenting their ideas. They also create their web pages and learn how to use SEO for make their brands more visible in Internet. Moreover, they analyse use of apps, if it can be useful for their ideas, how they can use it, etc. It can be very useful to be able to present those prototypes in physical form, by creating it in 3d printer or by laser cutter. Other form of presenting their ideas is to use podcasts and audiovisual resources.
Last touches are transmitted by classes related with financial recourses that can be use, intellectual property law, business planning and customer management, working in network and circular economy.
AYCH incubation offers also tools that help to create networks of cooperation. By using local and international jams, residencies and internship programmes, young people obtain fresh vision, new solutions and contacts which will help them to develop their ideas.